by SYDNEY, August 24, 2015 Commercial titans including ANZ, Scentre Group, Blackmores and IAG have been blazoned as crucial actors at this week’s SWITCH Festival, a three- day invention event to be held in Sydney this week, from August 27th to 29th.
Bringing together forward- allowing commercial decision makers with entrepreneurs, start-ups, government and university scholars, SWITCH is aninter-industry event that aims to address the critical need for invention within Australian companies, as they work to defend against the dislocation being in every sector. Stylish of all, proceeds from the event go to Cure Brain Cancer Foundation.
The ferocious three day SWITCH Festival begins with Transformation Day on August 27th, where actors will learn about the core principles of collaboration, assiduity dislocation, rapid-fire trial, and how to value and monetise IP; before formingmulti-disciplinary brigades that will contend to “ break” real assiduity challenges on days two and three – theInter-Industry Event. The challenges will be set by ANZ, Blackmores, Scentre Group, Cure Brain Cancer Foundation and admired design thinkers, Matt and Gail Taylor- authors of MG Taylor and Tomorrow Makers.
At the end of the final day, brigades will present their marketable results to a panel of judges, representative across assiduity sectors within the UK, USA and Australia, to elect the winning result.
“ The digital dislocation presently facing large companies is estimated to be bigger than the Industrial Revolution,” said Mark Zawacki, Silicon Valley dislocation adviser andco-founder of SWITCH Festival. “ Diligence in Australia and around the world are passing unknown change and bouleversement as they’re unnaturally reshaped by digitisation, technology and business model invention. And all the while, new and unexpected disruptors are entering peremptory requests,” he said.
“ We all sit around allowing about what the bank of the future is going to be like, while that’s hard to prognosticate, what we do know is it’ll be incredibly different,” said Matt Boss, ANZ Managing Director, Products and Marketing, Australia. “ This jubilee is a great chance for us to bring together different types of allowing from different diligence and come up with some new ideas. This is also all for a fantastic cause, the kind of disruptive thinking we want to encourage about banking is indeed more important in the fight to cure brain cancer,” he said.
SWITCHco-founder and Cure Brain Cancer CEO, Catherine Stace, says that Australian diligence are facing complex problems that bear whole systems results. “ SWITCH Festival aims to encourage collaboration with new mates to stimulate growth, produce new business models and grow request share through diversification. We ’re shifting concentrate down from idea generation alone and rather encouraging pots to gauge-up, using their being means and IP across assiduity sectors,” she said.
Nicole Stevens, Blackmores’Head of Business Development (Australia/ New Zealand), says that her platoon is looking forward to sharing in SWITCH at a time when invention has noway been more important.
“ Blackmores proudly supports Cure Brain Cancer Foundation and our platoon is agitated to learn new chops, unite with other diligence and disruptors likewise and make marketable issues around some of our unique assiduity and business challenges,” she said.
Challenges for theInter-Industry Event won’t be revealed until day one of SWITCH, but will pose real- world scripts from sectors including finance, retail, real estate, health and heartiness,non-for-profit and medical exploration. There will also be a Blue Sky challenge utilising design allowing principles to explore bold ideas for the future.
SWITCH Festival will be held at the University of New South Wales Michael Crouch Innovation Centre and Roundhouse on August 27th – 29th, 2015. There are different ticket packages available for corporates, start-ups and entrepreneurs, and scholars. For further information or to register, visitwww.switchfest.org.
For further information or interviews, or media passes to SWITCH, please communicate
.
Dani Lombard at Dani Lombard Public Relations
About Mark Zawacki
Mark Zawacki is a business strategist, board counsel, keynote speaker and angel investor. He’s the Author of two Silicon Valley- grounded, strategy consulting enterprises 650 Labs and Milestone Group, and theco-founder of SWITCH Festival.
Mark has advised further than 300 guests across 50 countries encyclopedically, including Toyota, Telstra, Rabobank, MasterCard, Shell, Microsoft, McDonalds, Cisco and Intel, on a myriad of growth and profit- related enterprise including invention, business strategy, dislocation, business and commercial development and organisational metamorphosis.
In an period where diligence encyclopedically are passing unknown change and bouleversement thanks to digitisation and technology, Mark works with chains seeking to dramatically increase their capabilities to introduce and bring new high- value products and services to request. With new disruptive entrants arriving in established requests every day, Mark teaches companies how to “ problem break the Silicon Valley way”, in order to truly accelerate invention and growth.
Mark is a frequent speaker, panelist and prolocutor at assiduity conferences encyclopedically and is presently conducting expansive exploration for a book design about how Silicon Valley is shifting from‘ high tech capital of the world’to‘ assiduity dislocation capital of the world’. Mark is also an Adjunct Professor of Strategy at the CEDIM School of Design in Mexico and an occasional guest speaker at leading business seminaries encyclopedically.
About Cure Brain Cancer Foundation
Brain Cancer survival rates have slightly changed in the once 30 times, despite significant increases in rates for Australians with other types of cancer. Brain cancer also costs further per person than any other cancer, yet receives only a small bit of government exploration backing.
To address this, Cure Brain Cancer Foundation was innovated by famed Australian neurosurgeon, Professor Charlie Teo in 2001. With a charge to increase five- time survival for brain cancer cases to 50 percent by 2023, the Foundation works to fund brain cancer exploration that offers cases accelerated access to promising new treatments, while raising mindfulness of brain cancer. In recent times, the foundation has progressed fleetly from funding one exploration lab in 2012, to 23 exploration systems in 2015 and has established a cooperative, transnational andmulti-disciplined brain cancer exploration community. In 2013, Cure Brain Cancer Foundation blazoned backing for the Brain Cancer Discovery Collaborative across Australia andco-established the Global Brain Exchange internationally with mates from the US, Europe and China.
